We are a New Zealand owned indie shopper marketing agency working at the pointy end of marketing, doing things that no matter what your budget, will really make a difference.
For 30 years, we've been getting brands noticed by connecting with shoppers in simple, creative ways, often even before they reach the in-store brand battlefield, to clean out your shelves and displays!
To put it bluntly we know our stuff! We take your insights and come up with winning ideas that first capture shopper’s minds, then their hearts and wallets.
From the smallest design job, to point of sale, trade incentives and sales promotions to fully integrated omni-channel shopper campaigns we do it all and even wobblers too!
We’re up for your challenge.
Everybody loves a freebie. Collectables, gift-with-purchase or branded merch. From design, sourcing and running short term loyalty programs, let us navigate the tricky world of premium sourcing for you. Get beyond the Alibaba amateurs and work with us - a business with over 30 years’ experience and resource. Bespoke or off-the-shelf products – from Shortland Street signature perfumes to talking Mad Butcher figurines and everything in-between. Anyone can source a sausage, but we source the sizzle!BRIEF US
If you want to give people a taste of your brand or just a taste of your latest product, we do that.
We’ll deliver a positive brand experience anywhere in the country via in-store sampling, out of home activations, trade fairs or your events. Or we can simply supply great talent at a great rate.
We’re not your typical agency! We’ll make your working life easier.
A proud GenXer with an impressive collection of New Wave vinyl that he rarely gets to spin these days except when the missus is out. Bob’s marketing tastes are similarly very specialised, and expertise around promoting sales is his forte. Bob loves time with family and friends, fishing and losing small white balls all over the world. He and wife Juanita, have 3 twenty-somethings (Georgia, Lauren & Kyle), 1 dog (Django), 1 cat (Pebbles) and at any given time, about 100 head of beef cattle (ensuring BTL bbqs have the best snags and steaks in town.)
Managing Director & Founding Partner
Nick is our Art Director, a 30 year veteran of the creative industry, and when he’s not directing art he can usually be found with a hammer in hand ‘improving’ his home. Originally from the North of England, Nick made the sensible move to New Zealand with his wife 20 years ago.
He shares his dream home in the Waitakere bush with his wife, daughter and their two cats (far enough out of town not to hear the swearing when he hammers his finger or the moaning in general!)
Kirsty is highly respected when it comes to shopper marketing, and has helped many businesses across New Zealand, Australia & the Pacific Islands create meaningful engagement between their brands and shoppers. She loves the challenge of coming up with creative ideas and fresh ways for brands to interact with people.
Kirsty loves living a coastal lifestyle & coaches junior Surf Life Saving at Red Beach during the summer months. She also dreams of setting up a truffle farm one day with her boys Gary and Coogee the cat.
Group Account Director
Julie and Lucy are the glue that holds the office together.
Julie is married to Rusty and have two beautiful daughters, Bodelle and Stacey.
In her spare time, you will find her tramping, travelling with friends or escaping to her piece of paradise in Matarangi.
Client Service & Admin Executive
Lucy is Julie's vibrant, loveable spoodle who comes into the office every day with her.
Lucy loves keeping an eye on visitors, especially the courier drivers!
She hasn't bitten any ... yet, and her bark is definitely worse than her bite.
She's a little bit special, just like Jules. Lucy enjoys getting her hair cut, walks on the beach and quiet evenings reading Mills & Boon, snuggled up in her favourite spot.
Born and bred in windy Wellington, Jade moved to the big smoke in 2017 to study and kick started her career in the world of Marketing after she graduated. Excited about furthering her skills and knowledge, her interests lie in helping brands achieve their creative goals as well as a deeper understanding of core shopper behaviour. Jade embraces challenges willingly and enthusiastically and with her eager can-do attitude, she will always demonstrate her dedication with a big smile. She often loves to immerse herself in a good psychological thriller, knows far too much about Pop Culture (more than she likes to admit) and knows how to make a mean Crème Brûlée.
Ryan made New Zealand his home in 2013. With 13 years' experience in export/import and the supply chain industry, BTL was very quick to secure his specialist knowledge and he's been our Super Sourcer since. BTL is the only Shopper agency to have this in-house facility. It allows us to pass on maximum savings between actual and perceived value when it comes to sales promotion or short term loyalty programs requiring bulk premiums. Ryan has saved our clients literally millions on merchandise!If it exists, he will find it, if it doesn't, he'll get it made. From wooden toys to replica 1:1 Martin jetpacks, Ryan has done it all!
Sourcing & Production Manager
I have 28 years experience in advertising, running a studio. I’m usually grumpy as everything is soooo urgent! I love design and the challenge of making it a reality. Things I’ve learnt during lockdown: I am a failed school teacher. I have become a better parent. Don’t have my kids in the room during online work meetings.
Studio / Production Manager
Amber comes from a strong client marketing background and is passionate about all things events and experiential marketing so she is excited to be part of the BTL team leading our experiential division.
She adores what she does and loves brainstorming new ideas and concepts so you may find she’ll send through pro-active ideas that you should really jump on.
Amber is a social butterfly and loves spending her spare time hanging out with her friends or relaxing at the beach eating ice cream.
Senior Account Manager
Lauryn is a native Aucklander who graduated University in 2017 and since then has been working within the creative industries around Auckland. She is excited to join BTL and bring her creative management skills to new heights.
As the Talent Manager, it is her job to look after the national pool of Brand Ambassadors to make sure they can make every event a success. In her free time Lauryn can be found on stage in community theatre musicals or playing the occasional game of Dungeons and Dragons.