Sell more.

That’s what marketing’s about, right?

We are a New Zealand owned indie shopper marketing agency working at the pointy end of marketing, doing things that no matter what your budget, will really make a difference.
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For 30 years, we've been getting brands noticed by connecting with shoppers in simple, creative ways, often even before they reach the in-store brand battlefield, to clean out your shelves and displays!

Shopper.

To put it bluntly we know our stuff! We take your insights and come up with winning ideas that first capture shopper’s minds, then their hearts and wallets.

From the smallest design job, to point of sale, trade incentives and sales promotions to fully integrated omni-channel shopper campaigns we do it all and even wobblers too!

We’re up for your challenge.

Branded stuff.

Everybody loves a freebie. Collectables, gift-with-purchase or branded merch. From design, sourcing and running short term loyalty programs, let us navigate the tricky world of premium sourcing for you. Get beyond the Alibaba amateurs and work with us - a business with over 30 years’ experience and resource. Bespoke or off-the-shelf products – from Shortland Street signature perfumes to talking Mad Butcher figurines and everything in-between. Anyone can source a sausage, but we source the sizzle!

Experiential.

If you want to give people a taste of your brand or just a taste of your latest product, we do that.

We’ll deliver a positive brand experience anywhere in the country via in-store sampling, out of home activations, trade fairs or your events. Or we can simply supply great talent at a great rate.

How we do it.

Core Media

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Printing Solution

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Flow Interactive

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Mysterious

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Luminus Animaation

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We’re a good bunch.

We’re not your typical agency! We’ll make your working life easier.

A proud GenXer with an impressive collection of New Wave vinyl that he rarely gets to spin these days except when the missus is out. Bob’s marketing tastes are similarly very specialised, and expertise around promoting sales is his forté. Bob loves time with family and friends, fishing and losing small white balls all over the world. He and wife Juanita, have 3 twenty-somethings (Georgia, Lauren & Kyle), 1 dog (Django), 1 cat (Pebbles) and at any given time, about 100 head of beef cattle (ensuring BTL bbqs have the best snags and steaks in town.)

Bob Faram

Managing Director & Founding Partner

Kirsty is highly respected when it comes to shopper marketing, and has helped many businesses across New Zealand, Australia & the Pacific Islands create meaningful engagement between their brands and shoppers. She loves the challenge of coming up with creative ideas and fresh ways for brands to interact with people.

Kirsty loves living a coastal lifestyle & coaches junior Surf Life Saving at Red Beach during the summer months. She also dreams of setting up a truffle farm one day with her boys Gary and Coogee the cat.

Kirsty May

General Manager

Shane Duffy
Wife: Lisa
Children: Jack 17 Charlie 15
Dog: Maggie
What I have learnt in lockdown:
Trump is a bigger dick.
I actually like my kids.
My wife is a shit cook.
Netflix has a lot of content. Finally got rid of SKY.
I miss my work mates.

Shane Duffy

Director, Premiums & Merchandise

Nick is our Art Director, a 30 year veteran of the creative industry, and when he’s not directing art he can usually be found with a hammer in hand ‘improving’ his home. Originally from the North of England, Nick made the sensible move to New Zealand with his wife 20 years ago.

He shares his dream home in the Waitakere bush with his wife, daughter and their two cats (far enough out of town not to hear the swearing when he hammers his finger or the moaning in general!)

Nick Wilson

Art Director

I have 28 years experience in advertising, running a studio. I’m usually grumpy as everything is soooo urgent! I love design and the challenge of making it a reality. Things I’ve learnt during lockdown: I am a failed school teacher. I have become a better parent. Don’t have my kids in the room during online work meetings.

Marc (Mal) Lavich

Studio / Production Manager

Glen hails from Christchurch where he started his professional life as an actor.

He still does a little bit of acting here and there, but these days it's design which takes up most of his time - when he's not playing golf or looking after his two boys.

In his spare time he likes to restore an old 2-seater sports car, revitalise vintage audio equipment, and pretend he can play guitar.

Glen Drake

Art Director

Born and bred in windy Wellington, Jade moved to the big smoke in 2017 to study and kick started her career in the world of Marketing after she graduated. Excited about furthering her skills and knowledge, her interests lie in helping brands achieve their creative goals as well as a deeper understanding of core shopper behaviour. Jade embraces challenges willingly and enthusiastically and with her eager can-do attitude, she will always demonstrate her dedication with a big smile. She often loves to immerse herself in a good psychological thriller, knows far too much about Pop Culture (more than she likes to admit) and knows how to make a mean Crème Brûlée.

Jade Young

Account Executive

Amber comes from a strong client marketing background and is passionate about all things events and experiential marketing so she is excited to be part of the BTL team leading our experiential division.

She adores what she does and loves brainstorming new ideas and concepts so you may find she’ll send through pro-active ideas that you should really jump on.

Amber is a social butterfly and loves spending her spare time hanging out with her friends or relaxing at the beach eating ice cream.

Amber Capon

Senior Account Manager

Ryan made New Zealand his home in 2013. With 13 years' experience in export/import and the supply chain industry, BTL was very quick to secure his specialist knowledge and he's been our Super Sourcer since. BTL is the only Shopper agency to have this in-house facility. It allows us to pass on maximum savings between actual and perceived value when it comes to sales promotion or short term loyalty programs requiring bulk premiums. Ryan has saved our clients literally millions on merchandise!If it exists, he will find it, if it doesn't, he'll get it made. From wooden toys to replica 1:1 Martin jetpacks, Ryan has done it all!

Ryan Fang

Sourcing & Production Manager

Another Englishman in our ranks is Simon. Hailing from the South of England, he was travelling the world when he was lucky enough to ride out the pandemic in New Zealand, making it home along the way. A lover of football, coffee and all the dramatic scenery this country has to offer, Simon is as happy tramping through ferns, rainforests and snowy mountains as he is curled up in front of the fire with a good film on. Experiential Marketing is his passion and he can always be relied upon to kick start the creative process with his vivid imagination.

Simon Winter

Talent & Account Manager

Julie and Lucy are the glue that holds the office together.

Julie is married to Rusty and have two beautiful daughters, Bodelle and Stacey.

In her spare time, you will find her tramping, travelling with friends or escaping to her piece of paradise in Matarangi.

Julie Brooke

Client Service & Admin Executive

Tracey is a mad Hurricanes supporter, having grown up in Wellington. She brings here extensive experience with numbers to BTL.

Tracey Syme

Accounts

Who we work with.

(We’d love to have your brand here too!)

Contact us

Phone 09 522 2466 or send us an email, below. We’d love to chat.

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